Browsing Tumblr, I came across a quote of Edward Tufte: Only two industries refer to their customers as ‘users’.
That’s it. That couldn’t be all there was -.-. So I googled the guy and man, he’s good… Information Design, and he’s definitely one of the people I should keep an eye on because I can learn so much from him. His expertise is definitely beneficial for UX and Marketing. Actually, how is information design NOT? Here is what Wikipedia says “Information design is the practice of presenting information in a way that fosters efficient and effective understanding of it. The term has come to be used specifically for graphic design for displaying information effectively, rather than just attractively or for artistic expression.”
About Edward Tufte
“Tufte is the top dog in a field known as “information design,” which he has cultivated for over three decades in classrooms at Princeton and Yale, teaching statistical evidence and political science. His talent is that he is the unrivaled master at making sense of data, or “evidence,” and presenting it in ways that make sense to others. With the proliferation of information outlets, due to the explosion of everything from desktop publishing and cable broadcasting to the Internet, the field has become more like a black hole of misinformation, disinformation, half-truths, raw unsifted data and just sheer overwhelming numbers.” – Source
Also check this out:
Data scientist Edward Tufte (dubbed the “Galileo of graphics” by Businessweek) pioneered the field of data visualization. Tufte discusses what he calls “forever knowledge,” and his latest projects: sculpting Richard Feynman’s diagrams, and helping people “see without words.”" – Source
Awesome Stuff Professor Tufte Teaches Us
“Get your viewers out of the puzzle-solving business.” - I like the way he said that.
“Good design cannot rescue bad content.” – Uh oh, I suppose I got to do a good job with content!
“Good design is clear thinking made visible. Bad design is stupidity made visible.” - Or cheap!
“We must study disinformation and trickery and then reverse those techniques for the good of truth telling.” - I’d like to hear more about how this is done.
“Only two industries refer to their customers as ‘users’: computer design and drug dealing.” - FAVORITE!
“It’s better to have information adjacent in space than stacked in time.” - I’d like to hear more about this too.